Victoria [Tory] Sneden is a Public Relations and Social Media expert based in the NYC-area. Tory started her career in the beauty industry, managing the public image of major brands in the beauty vertical. She has extensive experience in unpaid influencer marketing, event planning, and traditional media relations.

Tory is the host of the BEYOND THE BRANDING: INTERVIEWS WITH INFLUENCERS podcast, an interview-style show in which she chats with social media content creators about living life in front of the public eye on YouTube, Instagram, and every other social media channel on the planet.

HOW DID YOU GET YOUR START?
Interning! I interned first for Jeannine Morris (@Jeannine_Morris) which allowed me to meet some awesome PR girls and get a feel for the industry. I went on to intern at Glamour Dolls Makeup & MAC Cosmetics before landing my first full-time gig.

HOW DID INFLUENCERS FIT INTO THE PICTURE?
I was one of a team of two at my first full-time PR gig. I loved watching YouTubers & pitched that I should be the one to own those relationships…& that was that! That was my specialty moving forward.

DID YOU EVER WISH YOU WERE A CONTENT CREATOR?
I never actually wanted to be a beauty influencer, I don’t have makeup artistry skills and frankly….hardly wear makeup to begin with! That’s why I’ve loved working on the brand side.

WHERE DID YOU GO TO COLLEGE & WHAT DID YOU MAJOR IN?
I attended the School of Communication & Information at Rutgers University in New Brunswick, New Jersey. Go Scarlet Knights!

IS PODCASTING YOUR FULL-TIME JOB NOW?
Nope! I currently run PR/ Social/ Influencer Marketing at Glamour Dolls Makeup (yep, the same company I interned at back in the day!)

WHAT INSPIRED THE BEYOND THE BRANDING: INTERVIEWS WITH INFLUENCERS PODCAST?
After working with content creators for so many years, I know that they are some of the hardest working people out there. The #hustle is real, and the podcast is an opportunity to get to know them better & ask the questions that you all are DYING to know the answer to!

HOW CAN I ASK A QUESTION & BE FEATURED ON THE PODCAST AS  A FAN?
Feel free to tweet me @VictoriaSneden using the hashtag #BeyondtheBranding or shoot me an email at beyondthebranding [at] gmail [dot] com!

ARE YOU TAKING BLOG GUEST CONTRIBUTORS?
Yes!! I love seeing actionable and educational public relations-related content come to the blog. I know I’m not an expert on everything related to public relations (so many facets and concentrations!) so I’d love to see what value you can provide. Head over to my contributor page to fill out my form!

Want to contribute?  Click here