Micro vs. Macro Influencer Business Strategy

With chatter about influencers at an all-time high (if you’ve been around these parts at all, you’ll know I never effing shut up about influencer strategy in general) the age old question always circles back to which influencer type is the best fit for your company. To be honest, a lot factors into this question… […]

November 8, 2017

Influencer Marketing

The Full Post  »

The Influencer Marketing Landscape: An Overview & Strategy Chat

Influencer Marketing. EVERYONE’S FAVORITE SUBJECT! I’ve touched on Influencer Marketing so many times here on the blog ranging from identifying the best on-brand influencers, general best practices, and even defining what an influencer is. But without a deep-dive into the history of the influencer landscape and how it’s changed, how are you to be expected […]

November 1, 2017

Influencer Marketing

The Full Post  »

Episode 6: The Hustle is REAL (& Real Glittery) with #GlittahQueen Julia Salvia! #BeyondtheBranding

Where’s the #GlittahFam at?! I feel mildly ridiculous saying that, but I have to tell you that Julia sparkles so much that the nickname is so 100% fitting! I’ve known Julia Salvia (you’ve def seen her beautiful face grace your ‘gram while scrolling late at night) of @BeautybyJulia for a few years now. I can […]

October 17, 2017

Podcast

The Full Post  »

Episode 5: Internet Nomad Lynette Cenee on Creating Art (Not Just Content) #BeyondtheBranding

Who’s excited for today’s episode? I know I am! I’ve been lucky to cross paths with some pretty rad people in my time as a PR girl, and Lynette is definitely up there as one of the coolest I’ve had a chance to chat with. She has a super cool story about how she got […]

October 10, 2017

Podcast

The Full Post  »

3 Tips for Networking Like a PR Pro

I think the most important lesson that I’ve learned over the years in the PR world, from interning to landing my full-time job(s), is that it’s so important to grow a strong network that you can rely on. There are a few different layers of this, depending on where you are in your career. For […]

September 28, 2017

Traditional PR

The Full Post  »

Episode 4: Social Strategy is Here NOW with David Pangilinan of @DavidisHereNow #BeyondtheBranding

WOOOO!!! I LOVE WHEN I GET TO INTERVIEW MY FRIENDSSSS!!!!!!! I say that every week, I know but this time I got to interview someone that I met alllllll the way back in COLLEGE! Yep, Instagram superstar David and I went to school together back in the day and I’ll never forget the day that […]

September 26, 2017

Podcast

The Full Post  »

A Day in the Life: Generation Beauty by Ipsy PR Event

*All images in this post are used with permission …. :)* Working as a PR girl is honestly hilarious sometimes. Particularly during event time! There’s definitely this perception that follows anyone in the field of public relations, and it typically is of some shiny-haired, skinny, latte-sipping girl who is never seen with a chip in […]

September 25, 2017

Influencer Marketing, Traditional PR

The Full Post  »

Public Relations Media List Maintenance

You are only as good as your media list. Repeat after me. You are only as good as your media list I know that sounds absolutely absurd, but it’s true. I’ll never forget my first lesson in media list management as a bright-eyed intern back in the day. I worked for a super notable beauty […]

September 20, 2017

Traditional PR

The Full Post  »

Episode 3: Confidence is KEY with Influencer & Makeup Artist CKeyBeauty #BeyondtheBranding

This week’s interview is super special to me. Wanna know why? Because it was the first real conversation that I had had in a VERY long time in which the focus of the conversation centered around positivity, confidence, and HOPE. Crystal has been a longtime friend, and I’ve had the pleasure of working with her […]

September 19, 2017

Podcast

The Full Post  »

Public Relations for College Students: Getting Started

Aiight fam. This one is for my college students out there, because I know there are a TON of you looking to break into the industry and have absolutely no idea where to start looking for your first step. Let me preface by saying unless you go to a school that actually specializes in Public […]

September 18, 2017

Traditional PR

The Full Post  »