Public Relations Agency vs. In-House: What’s the Difference?

After explaining what public relations was in this post, it occurred to me that I should DEF dive more in-depth in regards to the profession of PR. Because like I mentioned in that post, this career definitely ebbs and flows depending on a ton of factors (like what industry you’re in, if you’re working solo […]

September 14, 2017

Traditional PR

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Influencer Identification: How to Find the “On Brand” Influencer

Working with influencers can be super rewarding from a brand point of view. Influencer marketing is one of the hottest ways to reach the public and for absolutely good reason. Think about it. As a consumer, I would MUCH rather trust someone’s opinion of a product if they’re more…like me. As much as I would […]

September 13, 2017

Influencer Marketing

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Episode 2: LesleyDoesMakeup on SLAYING the Influencer Game ft. Lesley Malhoyt #BeyondtheBranding

HELLOOOOOOOO everyone!!! It’s here, finally!! The FIRST EVER #BeyondtheBranding influencer interview featuring my friend & bad-ass content creator babe Lesley Malhoyt!!!! You’ve probably seen her somewhere in the social sphere given that she pushes out content consistently every single week and partners with brands like MELT Cosmetics, Ipsy, Too Faced, and more. We covered a LOT of ground […]

September 12, 2017

Podcast

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Podcast Episode 1: I Swear I’m Qualified….#BeyondtheBranding

      Lol at this title. But honestly, I feel like for the first episode of #BeyondtheBranding , I should probably address why I’m actually qualified to be hosting a podcast with influencers, ABOUT influencers, when I am not actually an “influencer” myself!! Today is the DAY folks! I am so excited to share […]

September 11, 2017

Podcast

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#BeyondtheBranding Podcast Influencer Interview Schedule

AHHHHHH! I know, I know, I’m late with the podcast launch and I haven’t even shared the show schedule with you people yet. My bad. But to be fair, when have I ever done anything on-time? That being said, I had to make a few tweaks to my first episode, the perfectionist in me got […]

September 8, 2017

Podcast

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Public Relations Terms & Conditions: PR Girl Jargon

The Conditions: Picture this. You are a new business owner. In fact, not only are you a new business owner but you are an entrepreneur…on your own, launching your ideas into reality to generate revenue. Go you! That’s awesome! The trouble that comes with being an entrepreneur is that you literally have to do absolutely […]

September 7, 2017

Traditional PR

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Up Your Insta-Game: Instagram Branding 101

Alright, so in the past few weeks we’ve talked about what PR actually is, what an influencer is, and how to work with them effectively. All super valuable topics for brands both big AND small, but I think I might have jumped the gun a little bit (so to speak) because I have been FLOODED […]

September 1, 2017

Social Media Management

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So You Want to Work with Instagram Influencers…

I’ve totally mentioned this before, but I toss out free advice over on Reddit.com/Entrepreneur like it’s my freaking job. If you are a small biz (or not-so-small biz) looking to work with influencers, I highly recommend you stalk this subreddit because LOTS of good nuggets of advice pop up every now and then! Namely…from me. […]

August 30, 2017

Influencer Marketing

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What is an “Influencer” Anyway?

MY FAVORITE TOPIC TO TALK ABOUT IS FINALLY HERE YAY! Wow. That might be up there with the geekiest thing I’ve ever said. But after writing last week about press events (shudder, seriously my least favorite topic when it comes to things PR-related) I still get a ton of questions about influencers in general. Let […]

August 28, 2017

Influencer Marketing

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Podcast: Introducing…#BeyondtheBranding!

Whew. Man am I nervous/excited/tripping out while writing this (long overdue) post. Guys. I’m launching a PODCAST! It feels so good to finally say that, you have no freaking idea. As a PR Girl, I realized that the part of my job that I loved best was connecting with influencers and media. I loved hearing their […]

August 24, 2017

Podcast

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