Let’s Talk About Disclosure in Public Relations

This is murky territory folks, but ever since I shared this article on my LinkedIn…I’ve been bombarded with questions about morality and how I can stand to work in such a slimy industry. How come disclosure isn’t common practice? Why are big brands able to get away without disclosing practically anything in regards to free/ […]

December 11, 2017

Influencer Marketing, Social Media Management

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Your Ultimate Public Relations Resource Guide {FREEBIE DOWNLOAD}

Remember last week I said that I had the ultimate resource guide for public relations professionals or wannabes? I was originally going to market this as a list for beginners, or peeps who are looking to break into PR but to be honest? I bet even if you’ve been in the industry for ten thousand […]

December 4, 2017

Influencer Marketing, Social Media Management, Traditional PR

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Micro vs. Macro Influencer Business Strategy

With chatter about influencers at an all-time high (if you’ve been around these parts at all, you’ll know I never effing shut up about influencer strategy in general) the age old question always circles back to which influencer type is the best fit for your company. To be honest, a lot factors into this question… […]

November 8, 2017

Influencer Marketing

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The Influencer Marketing Landscape: An Overview & Strategy Chat

Influencer Marketing. EVERYONE’S FAVORITE SUBJECT! I’ve touched on Influencer Marketing so many times here on the blog ranging from identifying the best on-brand influencers, general best practices, and even defining what an influencer is. But without a deep-dive into the history of the influencer landscape and how it’s changed, how are you to be expected […]

November 1, 2017

Influencer Marketing

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A Day in the Life: Generation Beauty by Ipsy PR Event

*All images in this post are used with permission …. :)* Working as a PR girl is honestly hilarious sometimes. Particularly during event time! There’s definitely this perception that follows anyone in the field of public relations, and it typically is of some shiny-haired, skinny, latte-sipping girl who is never seen with a chip in […]

September 25, 2017

Influencer Marketing, Traditional PR

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Influencer Identification: How to Find the “On Brand” Influencer

Working with influencers can be super rewarding from a brand point of view. Influencer marketing is one of the hottest ways to reach the public and for absolutely good reason. Think about it. As a consumer, I would MUCH rather trust someone’s opinion of a product if they’re more…like me. As much as I would […]

September 13, 2017

Influencer Marketing

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So You Want to Work with Instagram Influencers…

I’ve totally mentioned this before, but I toss out free advice over on Reddit.com/Entrepreneur like it’s my freaking job. If you are a small biz (or not-so-small biz) looking to work with influencers, I highly recommend you stalk this subreddit because LOTS of good nuggets of advice pop up every now and then! Namely…from me. […]

August 30, 2017

Influencer Marketing

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What is an “Influencer” Anyway?

MY FAVORITE TOPIC TO TALK ABOUT IS FINALLY HERE YAY! Wow. That might be up there with the geekiest thing I’ve ever said. But after writing last week about press events (shudder, seriously my least favorite topic when it comes to things PR-related) I still get a ton of questions about influencers in general. Let […]

August 28, 2017

Influencer Marketing

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