Let’s Talk About Disclosure in Public Relations

This is murky territory folks, but ever since I shared this article on my LinkedIn…I’ve been bombarded with questions about morality and how I can stand to work in such a slimy industry. How come disclosure isn’t common practice? Why are big brands able to get away without disclosing practically anything in regards to free/ […]

December 11, 2017

Influencer Marketing, Social Media Management

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Your Ultimate Public Relations Resource Guide {FREEBIE DOWNLOAD}

Remember last week I said that I had the ultimate resource guide for public relations professionals or wannabes? I was originally going to market this as a list for beginners, or peeps who are looking to break into PR but to be honest? I bet even if you’ve been in the industry for ten thousand […]

December 4, 2017

Influencer Marketing, Social Media Management, Traditional PR

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Micro vs. Macro Influencer Business Strategy

With chatter about influencers at an all-time high (if you’ve been around these parts at all, you’ll know I never effing shut up about influencer strategy in general) the age old question always circles back to which influencer type is the best fit for your company. To be honest, a lot factors into this question… […]

November 8, 2017

Influencer Marketing

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The Influencer Marketing Landscape: An Overview & Strategy Chat

Influencer Marketing. EVERYONE’S FAVORITE SUBJECT! I’ve touched on Influencer Marketing so many times here on the blog ranging from identifying the best on-brand influencers, general best practices, and even defining what an influencer is. But without a deep-dive into the history of the influencer landscape and how it’s changed, how are you to be expected […]

November 1, 2017

Influencer Marketing

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Episode 6: The Hustle is REAL (& Real Glittery) with #GlittahQueen Julia Salvia! #BeyondtheBranding

Where’s the #GlittahFam at?! I feel mildly ridiculous saying that, but I have to tell you that Julia sparkles so much that the nickname is so 100% fitting! I’ve known Julia Salvia (you’ve def seen her beautiful face grace your ‘gram while scrolling late at night) of @BeautybyJulia for a few years now. I can […]

October 17, 2017

Podcast

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Episode 5: Internet Nomad Lynette Cenee on Creating Art (Not Just Content) #BeyondtheBranding

Who’s excited for today’s episode? I know I am! I’ve been lucky to cross paths with some pretty rad people in my time as a PR girl, and Lynette is definitely up there as one of the coolest I’ve had a chance to chat with. She has a super cool story about how she got […]

October 10, 2017

Podcast

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Episode 4: Social Strategy is Here NOW with David Pangilinan of @DavidisHereNow #BeyondtheBranding

WOOOO!!! I LOVE WHEN I GET TO INTERVIEW MY FRIENDSSSS!!!!!!! I say that every week, I know but this time I got to interview someone that I met alllllll the way back in COLLEGE! Yep, Instagram superstar David and I went to school together back in the day and I’ll never forget the day that […]

September 26, 2017

Podcast

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A Day in the Life: Generation Beauty by Ipsy PR Event

*All images in this post are used with permission …. :)* Working as a PR girl is honestly hilarious sometimes. Particularly during event time! There’s definitely this perception that follows anyone in the field of public relations, and it typically is of some shiny-haired, skinny, latte-sipping girl who is never seen with a chip in […]

September 25, 2017

Influencer Marketing, Traditional PR

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Episode 3: Confidence is KEY with Influencer & Makeup Artist CKeyBeauty #BeyondtheBranding

This week’s interview is super special to me. Wanna know why? Because it was the first real conversation that I had had in a VERY long time in which the focus of the conversation centered around positivity, confidence, and HOPE. Crystal has been a longtime friend, and I’ve had the pleasure of working with her […]

September 19, 2017

Podcast

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Influencer Identification: How to Find the “On Brand” Influencer

Working with influencers can be super rewarding from a brand point of view. Influencer marketing is one of the hottest ways to reach the public and for absolutely good reason. Think about it. As a consumer, I would MUCH rather trust someone’s opinion of a product if they’re more…like me. As much as I would […]

September 13, 2017

Influencer Marketing

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