Episode 6: The Hustle is REAL (& Real Glittery) with #GlittahQueen Julia Salvia! #BeyondtheBranding

Where’s the #GlittahFam at?! I feel mildly ridiculous saying that, but I have to tell you that Julia sparkles so much that the nickname is so 100% fitting! I’ve known Julia Salvia (you’ve def seen her beautiful face grace your ‘gram while scrolling late at night) of @BeautybyJulia for a few years now. I can […]

October 17, 2017

Podcast

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Episode 5: Internet Nomad Lynette Cenee on Creating Art (Not Just Content) #BeyondtheBranding

Who’s excited for today’s episode? I know I am! I’ve been lucky to cross paths with some pretty rad people in my time as a PR girl, and Lynette is definitely up there as one of the coolest I’ve had a chance to chat with. She has a super cool story about how she got […]

October 10, 2017

Podcast

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Episode 4: Social Strategy is Here NOW with David Pangilinan of @DavidisHereNow #BeyondtheBranding

WOOOO!!! I LOVE WHEN I GET TO INTERVIEW MY FRIENDSSSS!!!!!!! I say that every week, I know but this time I got to interview someone that I met alllllll the way back in COLLEGE! Yep, Instagram superstar David and I went to school together back in the day and I’ll never forget the day that […]

September 26, 2017

Podcast

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A Day in the Life: Generation Beauty by Ipsy PR Event

*All images in this post are used with permission …. :)* Working as a PR girl is honestly hilarious sometimes. Particularly during event time! There’s definitely this perception that follows anyone in the field of public relations, and it typically is of some shiny-haired, skinny, latte-sipping girl who is never seen with a chip in […]

September 25, 2017

Influencer Marketing, Traditional PR

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Episode 3: Confidence is KEY with Influencer & Makeup Artist CKeyBeauty #BeyondtheBranding

This week’s interview is super special to me. Wanna know why? Because it was the first real conversation that I had had in a VERY long time in which the focus of the conversation centered around positivity, confidence, and HOPE. Crystal has been a longtime friend, and I’ve had the pleasure of working with her […]

September 19, 2017

Podcast

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Influencer Identification: How to Find the “On Brand” Influencer

Working with influencers can be super rewarding from a brand point of view. Influencer marketing is one of the hottest ways to reach the public and for absolutely good reason. Think about it. As a consumer, I would MUCH rather trust someone’s opinion of a product if they’re more…like me. As much as I would […]

September 13, 2017

Influencer Marketing

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Episode 2: LesleyDoesMakeup on SLAYING the Influencer Game ft. Lesley Malhoyt #BeyondtheBranding

HELLOOOOOOOO everyone!!! It’s here, finally!! The FIRST EVER #BeyondtheBranding influencer interview featuring my friend & bad-ass content creator babe Lesley Malhoyt!!!! You’ve probably seen her somewhere in the social sphere given that she pushes out content consistently every single week and partners with brands like MELT Cosmetics, Ipsy, Too Faced, and more. We covered a LOT of ground […]

September 12, 2017

Podcast

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Podcast Episode 1: I Swear I’m Qualified….#BeyondtheBranding

      Lol at this title. But honestly, I feel like for the first episode of #BeyondtheBranding , I should probably address why I’m actually qualified to be hosting a podcast with influencers, ABOUT influencers, when I am not actually an “influencer” myself!! Today is the DAY folks! I am so excited to share […]

September 11, 2017

Podcast

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#BeyondtheBranding Podcast Influencer Interview Schedule

AHHHHHH! I know, I know, I’m late with the podcast launch and I haven’t even shared the show schedule with you people yet. My bad. But to be fair, when have I ever done anything on-time? That being said, I had to make a few tweaks to my first episode, the perfectionist in me got […]

September 8, 2017

Podcast

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Up Your Insta-Game: Instagram Branding 101

Alright, so in the past few weeks we’ve talked about what PR actually is, what an influencer is, and how to work with them effectively. All super valuable topics for brands both big AND small, but I think I might have jumped the gun a little bit (so to speak) because I have been FLOODED […]

September 1, 2017

Social Media Management

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