PR Girl of the Week: Sarah Brovda #WomanCrushWednesday

Well. Last week’s Woman Crush Wednesday post was certainly a hit. Thanks guys, glad you like meeting the dope people that I get to work with. Clarissa is awesome, right? ICYMI, check out her interview here and her blog here. Trust when I say you don’t want to miss following her on Instagram either. The […]

December 13, 2017

Traditional PR

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PR Girl of the Week: Clarissa Dickinson #WomanCrushWednesday

I think the best part of any industry is the connections that you make as you grow within your career, amiright? I’ve had the pleasure of crossing paths with so many bad-ass public relations practitioners since I started my career as a PR girl, and they all are walking VERY different paths within the industry. […]

December 6, 2017

Traditional PR

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Your Ultimate Public Relations Resource Guide {FREEBIE DOWNLOAD}

Remember last week I said that I had the ultimate resource guide for public relations professionals or wannabes? I was originally going to market this as a list for beginners, or peeps who are looking to break into PR but to be honest? I bet even if you’ve been in the industry for ten thousand […]

December 4, 2017

Influencer Marketing, Social Media Management, Traditional PR

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3 Tips for Networking Like a PR Pro

I think the most important lesson that I’ve learned over the years in the PR world, from interning to landing my full-time job(s), is that it’s so important to grow a strong network that you can rely on. There are a few different layers of this, depending on where you are in your career. For […]

September 28, 2017

Traditional PR

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A Day in the Life: Generation Beauty by Ipsy PR Event

*All images in this post are used with permission …. :)* Working as a PR girl is honestly hilarious sometimes. Particularly during event time! There’s definitely this perception that follows anyone in the field of public relations, and it typically is of some shiny-haired, skinny, latte-sipping girl who is never seen with a chip in […]

September 25, 2017

Influencer Marketing, Traditional PR

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Public Relations Media List Maintenance

You are only as good as your media list. Repeat after me. You are only as good as your media list I know that sounds absolutely absurd, but it’s true. I’ll never forget my first lesson in media list management as a bright-eyed intern back in the day. I worked for a super notable beauty […]

September 20, 2017

Traditional PR

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Public Relations for College Students: Getting Started

Aiight fam. This one is for my college students out there, because I know there are a TON of you looking to break into the industry and have absolutely no idea where to start looking for your first step. Let me preface by saying unless you go to a school that actually specializes in Public […]

September 18, 2017

Traditional PR

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Public Relations Agency vs. In-House: What’s the Difference?

After explaining what public relations was in this post, it occurred to me that I should DEF dive more in-depth in regards to the profession of PR. Because like I mentioned in that post, this career definitely ebbs and flows depending on a ton of factors (like what industry you’re in, if you’re working solo […]

September 14, 2017

Traditional PR

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Public Relations Terms & Conditions: PR Girl Jargon

The Conditions: Picture this. You are a new business owner. In fact, not only are you a new business owner but you are an entrepreneur…on your own, launching your ideas into reality to generate revenue. Go you! That’s awesome! The trouble that comes with being an entrepreneur is that you literally have to do absolutely […]

September 7, 2017

Traditional PR

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Let’s Party…Secrets to a Successful Press Event

Ugh. Press Events. I probably shouldn’t start a post like that lol but if I acted like I was excited about this subject I would be lying through my teeth and I don’t do that. I truthfully cannot stand hosting press events. Not because I don’t like seeing media face-to-face (I actually LOVE that part […]

August 23, 2017

Traditional PR

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